The True Cost of Not Meeting Your Customers’ Expectations [Infographic]

Ever since moving to Boston a few short months ago, I’ve allowed the Internet — Yelp reviews, social media messages, food blogs — to guide almost all of my of restaurant choices. Empowered by the vast amount of information at my fingertips, I’ve been able to dodge cold steaks and rude waiters while uncovering some of the best grub in the city.

For businesses, this concept is both intriguing and concerning.

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