Announcing the 2015 Online Marketing Industry Survey

Posted by Cyrus-Shepard

We’re very excited to announce the
2015 Online Marketing Industry Survey is ready. This is the fifth edition of the survey, which started in 2008 as the SEO Industry Survey, and has also been known as the Moz Industry Survey. Some of what we hope to learn and share:

  • Demographics: Who is practicing inbound marketing and SEO today? Where do we work and live?
  • Agencies vs. in-house vs. other: How are agencies growing? What’s the average size? Who is doing inbound marketing on their own?
  • Tactics and strategies: What’s working for people today? How have strategies and tactics evolved?
  • Tools and technology: What are marketers using to discover opportunities, promote themselves, and measure the results?
  • Budget and spending: What tools and platforms are marketers investing in?


This year’s survey was redesigned to be easier and only
take less than 10 minutes. When the results are in we’ll share the data freely with you and the rest of the world, along with the insights we’ve gleaned from it.

Survey importance

By comparing answers and predictions from one year to the next, we can spot trends and gain insight not easily reported through any other source. This is our best chance to understand exactly where the future of our industry is headed.

Every year the Industry Survey delivers new insights and surprises. For example, the chart below (from the 2014 survey) lists
average reported salary by role.

One of the data points we hope to discover is if these numbers go up or down for 2015.

Prizes. Oh, fabulous prizes.

It wouldn’t be the Industry Survey without a few excellent prizes thrown in as an added incentive.

This year we’ve upped the game with prizes we feel are both exciting and perfect for the busy inbound marketer. To see the full sweepstakes terms and rules,
go to our sweepstakes rules page. The winners will be announced by June 15th. Follow us on Twitter to stay up to date.

Grand Prize: Attend MozCon 2015 in Seattle

Once again, the Grand Prize includes one ticket to
MozCon 2015 plus airfare and accommodations. This is your chance to see greats like Wil Reynolds, Cindy Krum, Rand Fishkin and more over 3 days in Seattle. Plus experience lots of networking and social events. Moz is also covering the cost of the flight plus hotel room.

2 First Prizes: Apple Watch

Shhhhhh! Because we’re giving away two Apple Watches. These aren’t available to the general public yet, which make them mysteriously awesome.

10 Second Prizes: $50 Amazon.com gift cards

Yep, 10 lucky people will win $50 Amazon.com gift cards. Why not buy yourself a
nice book? Maybe
this one?

Help with sharing!

The number of people who take the survey is very important!
The more people who take the survey, the better and more accurate the data will be, and the more insight we can share with the industry.

So please share with your co-workers. Share on social media. Share with your email lists. You can use the buttons below this post to get you started, but remember
to take the survey first!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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